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  Origin of Company's Name  
     
 

Near the heart of Australia the biggest monolith in the world, the colossal ULURU (previously known as Ayers Rock) rises up to 867 meters above sea level from the flat desert floor. Called Ayers Rock by settlers, the ownership of the rock was transferred to the Aboriginals. It regained its Aboriginal name of ULURU, which means Great Pebble. ULURU is one of earth’s great natural wonders. Consisting of mineral rich sandstone, ULURU measures 1.5 miles long and 1 mile wide. Apart from the sheer imposing size of ULURU, as each day passes the rock changes color depending on the light and atmospheric conditions, and never remains the exact same permanent hue. ULURU is a sacred site for the Aboriginal tribes, and has great spiritual meaning. Each feature of the rock has a meaning in ‘Tjukurpa’ or Dreamtime, the traditional Anangu law that explains how the world was created. It is hard to come away from ULURU without feeling enriched by its calm spiritually and sense of permanence.

 
     
 

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